病毒式传播是指当人們接触到一些感興趣的事物時,能够迅速的讓更多的人知道、了解這一事物。社交網站興起後,一个视频、图像或文章能在短时间内传播给众多在线用户[1][2][3]:17[3] :21

参考文献 编辑

  1. ^ Technical Terms:Viral Definition. [March 19, 2018]. (原始内容存档于2021-11-25). 
  2. ^ Sampson, Tony. Virality: Contagion Theory in the Age of Networks. Minneapolis: University of Minnesota Press. 2012. ISBN 978-0-8166-7005-5. 
  3. ^ 3.0 3.1 Jenkins, Henry; Ford, Sam; Green, Joshua. Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: NYU Press. 2013. ISBN 978-0-8147-4350-8.