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我無法相信這不是牛油!

我無法相信這不是牛油!(英語:I Can't Believe It's Not Butter!),是聯合利華所生產的黄油代替品[1][2][3]

歷史编辑

產品由位於美國馬利蘭州巴爾的摩J.H.菲爾貝特公司英语J.H. Filbert於1979年研製[4],為黄油的廉價代替品;產品的名稱則來自公司秘書的丈夫在試食後的一句評語[5][4]。J.H.菲爾貝特公司於1986年被聯合利華收購。產品原本只有在巴爾的摩和華盛頓出售,收購後聯合利華於1988年將之推銷至全美國;1991年開始在英國加拿大墨西哥有售[6][7][8][9]

参考文献编辑

  1. ^ Calvani, Terry. Antiturst Law Journal, 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'")
  2. ^ Cerklewski, F.L. Journal of Food Composition and Analysis, 2005, "Calcium fortification of food can add unneeded dietary phosphorus". "...and butter substitute (I Can't Believe It's Not Butter..."
  3. ^ Brands for life. Unilever.com. [April 30, 2012]. 
  4. ^ 4.0 4.1 Unilever Corporate History. Unilever.com. [March 27, 2014]. (原始内容存档于2014年4月2日). 
  5. ^ Lazarus, George (June 1, 1981). "Filbert can't believe you won't like its new butter blend". Chicago Tribune. ("Filbert has moved into the Syracuse, Albany, and Pittsburgh markets with a one-pound blend called "I Can't Believe It's Not Butter."")  
  6. ^ Wyman, Carolyn (2004). Better Than Homemade: Amazing Foods That Changed The Way We Eat. Quirk Books. pp.50-52. ISBN 1931686424
  7. ^ I can't believe it's not Butter!. United Kingdom: Unilever.co.uk. [April 30, 2012]. (原始内容存档于2012年5月13日). 
  8. ^ I Can't Believe It's Not Butter. Canada: Unilever.ca. [April 30, 2012]. (原始内容存档于2014年4月2日). 
  9. ^ Jones, Geoffrey (2005). Renewing Unilever: Transformation and Tradition. Oxford University Press. pp. 102-03. ISBN 0199269432

參見编辑